He has more designer outfits than the average woman and sulks unless he changes at least three times a day.
Known as Britain's best-dressed pooch, meet two-year-old diva dog Rocky. Who has an extensive wardrobe of 1,500 outfits worth a staggering £2,500.
His devoted owner Lynsey Noble, 26, spends more on his clothes every year than the average British woman spends on herself. And even wheels her pampered pooch around in a designer baby buggy.
Rocky rotates through his 1,500 designer outfits.
Up to ten times daily, Rocky rotates through his 1,500 designer outfits. Including fancy dress costumes of an elephant, dinosaur, panda, bumble bee, zebra, Superman, and his favorite hot dog.
And no style icon would be complete without their fashion staples, which for Rocky includes 15 t-shirts. Three tracksuits, six hoodies, four coats, and three body warmers.
Rocky's sharp sense of style is so great, his owner's boyfriend. Daniel Judge, 27, a metal worker, now sees him as a rival for Lynsey's affections.
The beautician takes her four-legged friend everywhere and even shares a bed with him.
Lynsey said: 'My friends and family tease me about how much I pamper Rocky, but I don't care.
'I call him my little fur baby and love nothing more than spoiling him rotten.
'I don't dare work out exactly how much I have spent on him he has more clothes than me.
'If I see something and like it, I buy it. And If it's' in Rocky's size, it is destiny, and he has to have it."
Rocky was adopted by Lynsey of Maidstone, Kent, when he was just ten weeks old, which is when the big spending pampering began.
Since then, the pair have never spent a night apart.
Like any severe fashionista spoilt, Rocky, who won Mr. Pageant Pooch 2011. Can pick from an accessory draw of more than four scarves. Baseball hats, vests, and bow-ties.
He also has sunglasses, a guitar, a microphone, and 12 lead and collar sets in every color of the rainbow.
Research for the Clothes Show Live found that women spend around £1,000 a year on clothes and generally own 100 different items.
Mutt Rocky is never far from his products. Including doggy shampoo, which he enjoys during luxury baths with his especially bought floating rubber ducks.
The fussy pet also believes you should only put beautiful food into a beautiful body. So he refuses to eat anything except boiled chicken every day.
Lynsey says Japan and South Korea
Lynsey says Japan and South Korea are the best places to buy pet costumes and treats.
She said: 'But I will never make Rocky wear anything he doesn't feel comfortable in. He doesn't wear shoes because he cannot walk properly in them, which would be mean.
I'd probably get in trouble if I admitted to all the places I take Rocky with me in my doggie handbag.
Rocky, whose most expensive outfit is his £39 dinosaur suit. He even has his own Facebook page with over 1,000 doggie friends with whom he swaps style tips.
This week, a recent survey by pet website patent 360.co.uk revealed that 71 percent of people in the South East regard their pet as one of the family.
